The MBADiversity Organization::Blog

August 25th, 2008 marked another historical milestone for The MBADiversity Organization.

After six months of designing and fundraising, The MBADiversity 2008 GIM Team boarded a plane to Shanghai, China to engage in internships, cultural immersion and basic language training to continue to prepare as tomorrow’s leaders and global positive change agents.

MBADiversity Inaugural Global Immersion Module

Ms. Soyini Taylor, the 2008 Director of MBADiversity’s new Global Immersion Module (GIM), worked extensively on designing and managing this new milestone for our organization.

Ms. Taylor, along with the help of over ten participants on the GIM Design Team, implemented the Founder’s vision for the next milestone for MBADiversity. GIM is an annual international trip to further prepare our members as global positive change agents. Along with non-segregated membership, GMAT scholarships, a National Symposium open to the public and MBA Math workshops, it is another milestone to add to MBADiversity’s history as an innovative, forward-thinking organization in higher education.

For the 2008 Global Immersion Module (GIM), the organization was involved in several high-profile projects in China. Here is a demo video of Shanghai Expo 2010 inside of the Urban Planning Center, which was part of the trip:

Projects included:
1. A marketing research project for the legendary Quincy Jones. Mr. Jones is one of the partners of Alaska Glacier Water. Here are MBADiversity GIM’ers pictured below with William J. Du, the CEO of Alaska Glacier Water.

William Du with MBADiversity GIM

2. MBADiversity GIM’ers helped manage China’s first night run with Nike. It is called The Human Race. View the video of Hana, Jennifer, Danielle, Francois, and Felix preparing to embark on the 10k run in Shanghai:

3. The consulting internship was conducted at Sundance (www.sundance.com). Sundance leads the world in the design and manufacture of mixed COTS digital signal processing and FPGA architectures. The goal set will be to work on improving price setting and order follow-up into a CRM type system. Sundance works with NASA, IBM, United defense, Nokia, and Phillips.

4. MBADiversity GIM’ers conducted market research for Shanghai Business Review and in-depth analyses of advertising in the business publication sector.

ABOUT SHANGHAI BUSINESS REVIEW

Shanghai Business Review is a monthly English-language magazine that provides business information and market intelligence to senior executives at Foreign Invested Enterprises in Shanghai and for those looking to enter into the Shanghai market. SBR Reader Profile – More than 21,000 top decision-makers at international and domestic companies, lawyers, accountants, bankers, government and consular officials in the greater Shanghai region, as well as new firms looking to set up in the area. Provided free of charge to readers in mainland China, the editorial content covers a cross-section of industries and practices including: corporate financing, human resources, taxation, legal and regulatory changes, corporate structuring, marketing, branding strategies and personal finance for senior executives and entrepreneurs operating in China and, particularly, Shanghai.

The 2008 Inaugural GIM Design Team

The 2008 GIM Design Team and Participants were:

Ms. Soyini Taylor
Mr. Anthony Woo
Ms. Hana Yang
Ms. Jennifer Au
Ms. Megan Davis
Mr. Omatsone (Felix) Amoruwa
Ms. Sharonda Richardson
Mr. Steven Rodriguez
Ms. Nina Sui
Ms. Danielle Howard

The organization would like to thank Next Step for assisting with this particular milestone.

The MBADiversity Organization is pleased to announce the selection of Ms. Lynn Bonner Austin, sponsored by The Harley-Davidson Motor Company, to the Corporate Advisory Board.

Ms. Austin is an accomplished visionary skilled in forecasting, developing and implementing compelling marketing programs that increase brand awareness and consideration; proficient at realizing “company-first,” strategies and fully integrated solutions that increase revenue and profitability; knowledgeable with consumer insights and segmentation – notable expertise with Women, Youth, Hispanic African American, and Urban consumer markets; adept in maximizing budgets, controlling expenses, minimizing risk, and serving as a catalyst for change and a demonstrated abilities as coach and mentor.

“We are pleased to welcome Ms. Austin to the mission at hand. While working with her at Ford Motor Company on the Diversity and Worklife Committee in New York she was extremely professional and pleasant. Ms. Austin’s character and commitment to results has enabled her to build a strong track record at companies including Harley-Davidson Motor Company and Jaguar Cars/Land Rover North America,” states Ms. Keisha Dawn Entzminger, MBADiversity’s Founder.

Started in 2003, MBADiversity enters into its sixth year with several historical milestones and continues to build capacity to expand its impact in education, business and the community worldwide. It is currently developing a Corporate Advisory Board, an Academic Advisory Board, and an Alumni Advisory Council.

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