Posts Tagged ‘purpose-driven career’
Malcolm Gladwell on Meaningful Work
The C.O.C. Method- How to Identify Diversity-Friendly, Innovative Companies
The C.O.C Method- How to Identify Innovative Companies
Whether you are an entry level employee or at the executive level exploring opportunities through a search firm, the simplest way to identify innovative companies that embrace dynamic diversity is through The C.O.C. Method.
Change can come from the bottom up, or by trickling down.
- Culture: Determining your personal fit is first achieved by identifying the company’s culture. Is it conservative or progressive? Traditional corporate hierarchy or flat-model? Do they have work/life programs and community service initiatives? What about a triple bottom line approach to business?

The C.O.C. Method Pyramid
- Opportunities: Are there training programs in place to aid in your professional development? What about affinity and culture programs to find internal mentors and network outside of office hours? Are there rotational programs and/or advancement roadmaps?
- C-suites: Take a look up top, at the C-suites. If they are diverse, there is a strong chance that your efforts up the ladder will not be in vain. Also, take note of the top level’s approach towards product/service development.
This model was designed in 2007 by MBADiversity’s Founder, Ms. Keisha Dawn Entzminger. The published paper can be downloaded here: microsoft-word-the-coc-method.






